The HMC Company
Founder & CEO
Rowland Hanson
The HMC team are globally recognized experts in business development, marketing and branding. The Founder & CEO, Rowland Hanson, previous positions included:
Vice President of Corporate Communications at Microsoft
– Created and executed the company’s highly acclaimed branding strategy.
– Developed and executed the market introduction of Microsoft’s most popular product.
– A graphical interface he named ‘Windows’.
Vice President of Worldwide Marketing for Neutrogena Corporation
– Acquired by Johnson & Johnson at a significant premium.
– J&J knew they could replicate the products. However, they concluded that they may not be able to replicate the strength of the Neutrogena brand.
Post-Microsoft Rowland’s consulting business has been involved in a wide range of activities:
– Branding consultant to such companies as Monsanto, IBM, and Nautilus the creator of BowFlex.
- Worked closely with DreamWorks on developing and launching award winning products that leverage their most popular movie brands Shrek & Madagascar.
– Founded, built, and sold a company dedicated to vacation travel in association with United Airlines.
- Founded, built, and sold a company dedicated to interactive family games which included partnerships with National Geographic, The Discovery Channel, NASCAR, and A&E.
Over the last few years Rowland has been assisting, and at times founding, a wide range of emerging companies …… everything from healthcare to a mobile mixed reality platform.
On an on-going basis, Rowland is proactive as Chairman of the leading online reputation management company JW Maxx Solutions. Rowland got involved with JW Maxx Solutions after he discovered some disturbing misrepresentations about one of his clients. JW Maxx corrected the situation immediately for 1/2 the cost that other reputation management firms said would take months to correct.
Click here to control the way you look online https://jwmaxxsolutions.com/
Today Rowland is still heavily involved with Microsoft but now as a board member & trustee of the Microsoft Alumni Network & Foundation.
The Alumni Network provides ex-Microsoft employees with the ability to stay connected while providing on-going benefits. And the Foundation provides grants to ex-Microsoft employees that form nonprofits which to date has benefited billions of people all over the world.